Married at First Sight USA: watched by all the family. So while it’s important not to over-exaggerate distinctions, it is crucial to take into account certain trends around style, attitude and behaviour. How many old-timers have seen their wardrobes, vinyl collections and libraries raided by this voraciously curious generation?īut there are clear points of difference that TV producers and content creators in general need to take into account when targeting Gen Z – the 15-22 year-old demographic. You can even push this point further – by highlighting Gen Z’s love of retro music and Y2K fashion. True crime, in particular, is a genre that seems to have fans across the generations. And there’s plenty of data around shows like The Voice, Bake Off and Married At First Sight to demonstrate that co-viewing among families remains a reality. But as Gen Xers have given way to millennials and then spawned Gen Zers, there’s actually still a lot that unites the various demographics.Īll three post-Baby Boomer groups are fans of Apple, Disney and Nike, for example, and they also share a love of shows like The Office and Friends.
#Watch gen zed episode one how to#
Here we examine how to catch the attention of the elusive Gen Z audienceĮver since the first Gen Xers hit the employment market in the 1980s, consultancies have delighted in telling boardrooms that they don’t understand youth demographics. Platforms and content creators also have to be aware of Gen Z consumer trends too.
But it has to be presented at the right time, at the right length and on the right platform. The Gen Z audience will watch almost anything, it seems.
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